Warsaw Institute of Relating
Brand website with design & implementation
Poetic, SEO-friendly Next.js brand site designed for exploration.
Project description
instytutrelacyjny.pl is a static website I designed and built with Next.js. I’m the founder of the Warsaw Institute of Relating, but this entry focuses on the website as a product: a visual and editorial experience meant to feel beautiful, quiet, and curiosity‑driven — while still being structured, readable, and discoverable (SEO + AI).
Overview
The goal wasn’t to build something merely simple — it was to build something that feels good to interact with. The site is designed to inspire exploration and a poetic sense of “what’s here?” while keeping the content architecture clear for offerings, schedules, and contact — and keeping the underlying semantics strong for search engines and AI systems.
Technical Details
- A modern, responsive layout with generous whitespace and a calm visual rhythm.
- A small, consistent design system (typography, spacing, components) that supports a poetic aesthetic.
- An information hierarchy that encourages exploration while keeping core actions (offer, schedule, contact) easy to find.
- SEO + AI discoverability foundations: semantic markup, descriptive headings, sensible metadata, fast-loading pages.
- A deployment setup optimized for a static site workflow and long-term maintainability.
The site aims to feel calm, polished, and slightly poetic — without sacrificing performance, clarity, or maintainability.